Our final speaker for TEDxKraków 2012, Dawid Szczepaniak, is co-founder, co-owner and creative director of Pride & Glory Interactive, one of Poland’s leading interactive marketing agencies.
Dawid is also known for starting Interactive Day, an event combining the fields of art, marketing and technology, which regularly attracts more than 1,000 participants. He has created campaigns for brands and companies such as Philips, Procter & Gamble, Unilever, Johnnie Walker, Zywiec Group, MTV, GreenPeace, ING, TVN and many others. The Pride & Glory Interactive team has also received numerous industry awards and recognitions.
According to Dawid, an advert should either inform or amuse, and the true test is if it’s something you want to pass on to your friends. He can spot crappy advertising a mile away and is on a mission to rid the world of it. And of course, he’s got a million ideas about how to do it.
At TEDxKraków, Dawid will divulge a few sectets, including how to market yourself without ever becoming a client of an advertising agency or paying for advertising.