About the talk:

High-school friends Marcin Iwiński and Michał Kiciński describe how they go against the herd to develop an award winning computer game development business.

In 1994, straight after finishing their studies, Marcin and Michał co-founded CD Projekt, the first distribution/publishing company to import CD ROMs into Poland and establish new standards for gaming in the country. Their company was the first to fully localize games to Polish, introduce large-scale marketing and PR campaigns, establish product life cycles and introduce new, lower SRPs that were in-line with eastern Europeans' average income.

In 2002 they founded CD Projekt RED, whose first PC title, The Witcher, (released in October 2007) became the PC RPG of the year and received over 100 prestigious awards and has, to date, sold over 1.5 million units worldwide.

In 2007 Marcin and Michał co-founded GOG.com, a breakthrough, DRM-free platform for delivering classic PC games to audiences worldwide, which has since become one of the leading players on the digital distribution market.

In 2008 they shared the honour of being named Ernst & Young Entrepreneur of the Year in Poland.

Recorded during: TEDxKraków 2010

Original subtitles: Krystian Aparta

Translated by: Kinga Skorupska (reviewed by Krystian Aparta)