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Videos > Tom Chatfield - 7 ways games reward the brain
About the talk:
As we bring gameplay into more aspects of our lives (from socializing to exercising), Tom Chatfield talks about one compelling aspect of videogaming: its measurability. Parceling out rewards at carefully calibrated percentages, games collect reams of data about what humans truly find rewarding, and precisely how hard we're willing to work for a win.
Recorded during: TEDxKrakówCinema - April 2012
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