About the talk:

Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But ... why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, this talk was sponsored too. By whom and for how much? He'll tell you.

Viewed during: TEDxKrakówCinema - September 2011