About the talk:

Wojtek is the founder of one2tribe, a game design company whose products have been played by million of people and not just for fun -- one2tribe also works in advergaming and gamification, mainly for the telecom and financial services industries. Wojciech believes that the gamification, by which we mean the transfer of ideas that have been tried and tested in the world of electronic entertainment (e.g. acquiring points, levels and achievements) will only become more pervasive in our everyday lives and the real world. But what is the real world? Where does this trend of gamification come from? How can games help business build a better relationship with customers? And can we even map our lives onto a game?

Recorded during: TEDxKraków 2011

About the speaker:

…will talk about gamification of life and how it will continue to encroach on the real world. But what is the real world? Where does this trend come from? How can games help companies build a relationship with customers and can we even map our lives onto a game?

Original subtitles: Dorota Naumienko (reviewed by Krystian Aparta)

Translated by: Anna Spysz (reviewed by Krystian Aparta)