About

Do you ever find life is like the description on the back of a shampoo bottle? “Apply. Rinse. Repeat.” Human beings love routine. We love what we know; we love our systems, our everyday, our favorite places, our habitual stops along our everyday paths from A to Z. Our planned vacations, our weekend escapes, our coffee shops, our nights out with friends.

Day by day, step by step, we travel through life—experiencing it as much as we are building it—but to what end? We plan, we expect, we predict.

And then, the plot twist happens.

A plot twist is a crossroads. Sometimes it’s self-imposed, sometimes it comes down on us with no warning. These crossroads moments come to define us. Every crossroads marks a choice—a clear bookmark in our story, a carved out place where we have to stop, think, and go left or right. Or up, or down—but in a new direction, one we hadn’t imagined before.

Fear. Fear of making the “wrong” choice, fear of regretting it, fear of being defined by our choice, fear of what we leave behind, fear of the unknown, fear of failure, fear of saying “no” when we should say “yes,” and vice versa. But we live for the drama of change, don’t we? We work so hard to set up our narrative, knowing that at any moment it could all come crashing down. We work so hard to set up our narrative, sometimes, just so we can tear it all down ourselves. Start fresh.

This is your turning point. Are you ready for what’s next?